.png)
Today I will help you understand why this is the best marketing tool out there...
Everyone has at least a Facebook.
3.06 billion use Facebook & 2.35 billion people in the world use Instagram.
If you didn’t know there are…
This tells us 2 things.
Your ideal clients use these platforms
You can make money by getting their attention.
You can make money from these platforms if you learn how to use them properly.
Social media ads are not a secret. People know about social media marketing but people don’t know how to use it properly because it’s super technical.
It’s easier to defuse a bomb than to set up all the back end of your campaigns.
That’s why business owners usually use the boost tool which is super simple, you invest $5 a day and many people will see your ad but…
This is like selling your product in a train station. You scream and no one pays attention to your ad.
My mother sees your ad, your neighbor, your friends.
Everyone.
You will get likes and followers but are you going to get clients?
If you're offering whitening treatment, your 48 year old neighbor doesn’t care about your treatment.
Maybe you’ll get some leads but you won’t be satisfied with the results because you're not targeting your ideal clients with your ads.
Now I’ll show you how to take advantage of the best marketing tool in the world.
>>Meta Ads Manager<<
2. How can you target your ideal client?
You are able to target their demographics:
You can target your ideal clients by targeting their interests, for example, I work with a guide in Florence and we target Jewish people in New York who are interested in art, history, wine…
Why? Because the ideal clients of my client are interested in these things.
We are able to invest less and get better results from the campaign just by targeting the right people.
But you also need to have a solid ad. Targeting the right people won’t help if your ad is bad.
Find a YouTube tutorial on how to do this. I won't get into the technical part but you can figure it out, you are a businessman or woman, whatever.
You can measure the results of the investment
People invest in TV ads.
TV marketing was good in the 90’s, now we have a new digital era.
The difference between TV advertisements & social media ads is…
With social media ads, you are able to measure the results & everyone has at least Facebook & you can target your ideal clients, and many more things. Anyways...
You can invest $10 and see the results from the investment.
If you decide to do a TV campaign, you have to schedule a team of marketers, you have to make the scripts of the ads, you have to record it, and spend a lot of time and money.
And once your TV ad is running on TV, you are not able to track the results. Maybe you can measure how many calls you got but you invested all of that time and money just to show your business and to get eyeballs on your business.
Dior and Coca-Cola are ideal for TV ads, they are trying to show their brand to the whole world but they have the budget for it. They have millions of dollars for marketing.
I assume that you have from 500 to 5000 EUR marketing budget for every month.
Branding won’t get you clients, but social media ads will and here’s why…
The meta ads manager has a method to track the results...
I invested 154 EUR. and we got 97 leads for a tour guide client in Macedonia.
Completely measurable.
Let’s say that 10 of these people book his tours. That means that they would make more than +500 EUR in total, which makes this campaign profitable.
(leads are potential clients, people that would be interested in your services)
That’s why this is the best marketing tool, you can measure the results plus target your ideal clients with your ads and get their attention if you have a solid ad.
Here’s how to come up with copy that sells: <How do you keep your potential clients glued to their screens while they devour your marketing?>
P.S. If you want to learn what we would do to get more clients for your business then fill out the form on our home page.
Comments