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The absolute majority of Facebook advertising (any kind of advertising) is boring, cliche, or just dead wrong. In the next 3 minutes I’m going to show you how to get the attention of your potential clients and finally force your advertising to do what it’s supposed to do; get you new clients, not just likes and followers.
Let’s get into it.
Other businesses offer the same service as yours and they are investing in marketing because every business needs new clients.
This means that there is a lot of marketing noise and a lot of ads that offer the same service as yours, you need to turn off the noise and talk to your prospects with your advertising.
What do I mean by turning off the marketing noise?...
Let’s say you read my article about targeting your ideal clients and you implemented what you learned in the article and you target your ideal clients, let’s say that you lower your prices so you can sell more of your services. Keep in mind, your competition does the same thing.
So you won’t generate any results from your advertising, AGAIN! Why? Because…
As I said, Facebook (Instagram, Pinterest, any kind of advertising platform) is overwhelmed with ads, so we need to cut through the clutter and we need to make our advertising stand out and speak to our audience so we can generate results from it.
How?...
You need to make a compelling, persuasive message with your ad that talks to your ideal clients.
When your prospects see the ad they need to think: “Oh this is for me, I was looking for this, I need this” and if you target the right people and if you speak to them with your ad you will generate more clients with your advertising.
So you can’t be cheaper. You need to talk to your ideal clients and solve a problem for them, and they will pay you, I promise…
“What do you mean by talking to your ideal clients?”
Let’s say you're in a train station, there are a lot of people and you see someone you know.
How will you get his attention?
You will call out his name. And you will get his attention.
We need to do the same thing with your marketing, you can get the attention of people that might need service by actually talking to them with your advertising. (Don't just post pictures of your work and advertise that and be the cheapest on the market, this won’t get you clients)
“Yeah, that makes sense. But how can I do that?”
You can fill out the form on our website and we will tell you for FREE what would we do to improve your results from your advertising but if you want to come up with a message by yourself, I will give you an example…
Let’s say you're a tour guide and let’s say your ideal clients are tourists.
The persuasive and compelling message for these people would be…
Copy:
"Are you visiting CITY?
Do you want to spend your time wisely as a tourist in CITY?...
As you can see I talk to my ideal clients."
When they hear the first sentence “Are you visiting CITY?” they will stop scrolling and listen to what I am going to say. That's cutting through the clutter.
P.S. If you want to improve your ads on social media then read this <How to improve the results from your social media advertising!>
Halil Bajramoski
LX Marketing Pros
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