The Truth About Writing Your Copy With AI!

AI is a wonderful tool, it’s like you're being an Iron Man and you have your own Jarvis. 

(Iron Man has an AI that helps him calculate and measure things and it’s called Jarvis. If you don't know who Iron Man is, you're missing out.)

AI will replace many jobs but never jobs that express emotions, it will replace: cashiers, truck drivers, data entry clerks… etc, etc…

AI doesn’t have feelings, so if you use it to write copy, you won’t trigger the right emotions, in fact, you won’t trigger any emotions.

Many companies use this tool to write their blogs, emails, ads, website copy, etc. etc…

But the copy of an AI is like a word salad. I mean just look at this ad copy for a plumber…

“Experiencing hydraulic perturbations or effluent congestion? Our seasoned plumbing technocrats offer expeditious and efficacious solutions to your domestic plumbing quandaries.”

If you read this and understand it, you are probably from another universe and just came to this one.

(This is written by AI, maybe you can train it to write better copy but as I said it can’t trigger emotions.)

This copy sucks and in the next 2 minutes, I will teach you how to get more sales by writing your copy…

Make it simple

When business owners (and marketers) write their copy, they try to sound professional.

I mean I understand why, they are investing money into their copy so it can generate results so they try their best to write the copy. They talk about themselves and their service and usually, people like to inject steroids into the copy that they wrote.

The goal is to keep it simple and every word that you write should earn their place.

I will give you a formula on how to write your copy but make sure you understand this…

Keep it simple: don't use words that you would never use in real life and every word on your copy should earn their place.

Use words that you use in a day to day life.

Ask yourself, would I say this to a human face to-face in a pub?

Keep it conversational

Let’s say you are in a pub, you drink your beer and a guy sits next to you.

You start a small talk and you get into conversation and the guy says to you…

“Man, my toilet is leaking, and the local plumber is not in town.” 

Let’s say that you are a plumber… would you say this to him: “Experiencing hydraulic perturbations or effluent congestion? Our seasoned plumbing technocrats offer expeditious and efficacious solutions to your domestic plumbing quandaries.”

I mean yes but if your father is a robot and your mother is an alien.

My point is that when you write your copy, keep it conversational and ask yourself, “Would I say this to a human in a pub? “

If yes, great, if no, change your copy.

Now, let me tell you how I usually write my copy…

Use this formula to write

1. We need to trigger their pain

We need to catch their attention by writing about their pain points.

Business owners usually start their ads with: “Hey we are Apple and we care about our clients, we, we, we…”

This is so wrong because people don’t give a damn about you. They care about their problems.

Here’s how I would grab the attention of people who need a plumber:

“Hey, If you have a leaky toilet and you're from X then contact us and we will…”

I caught their attention by mentioning their problem. 

1. Agitate

I want you to press their pain like putting your finger in a wound they have, why?... because you will make them feel bad about their problem and they will try to fix it faster, after you do this you will offer them your solution. (more on that in the third step)

Example: “Did you know that a leaky toilet can ruin your floor and then you will have to buy a new floor so it’s smart to fix your toilet as fast as possible.”

As you can see now I increase their pain.

1. Solve

“Is your toilet leaking?

Did you know that a leaky toilet can ruin your floor and then you will have to buy a new floor so it’s smart to fix your toilet as fast as possible…

You can contact us and you will sidestep all the renovation.

We have a special discount for the 10 customers that will contact us in the next XYZ.”

I mean this is not a perfect copy because I just wrote it in just 15 seconds but it will work better than the AI version because I made it simple, I kept it conversational and I used the PAS strategy to write the copy.

(If you are a plumber I don't recommend running ads on social media. Contact me if you want to know why.)

P.S. If you want to get the best results from your social media ads you must read this blog <Implement these 3 elements if you want profitable social media ads>.

Best regards,

Halil Bajramoski