Mistakes That Business Owners Make When They Write Their Copy

Today we are going to talk about marketing sins that you must avoid!

I want you to avoid it because if you don’t, your website will not convert, your ads will be sh*t or anything that includes copy will be horrible.

I saw this ad copy yesterday…

“For crystal-clear vision your view through dirty windows quickly becomes clouded when dust, streaks, and water spots take over. But don’t worry! With our professional glass cleaning service, we’ll make your windows shine like never before.”

Brother, they know about window cleaning and you don’t have to sell on that.

What you say basically is: “If you cut yourself you’ll bleed.”

Investing in video editing or web design is awesome but what really makes you money is your copy.

So now you’ll learn how to write copy that sell…

There are 4 things you must know before you write your copy.

1. Are my ideal client UNAWARE OF THE PROBLEM that I solve?

2. Are they PROBLEM AWARE?

3. Are they SOLUTION AWARE? (people are aware of window cleaners to solve the dirty windows problem)

4. Are they PRODUCT AWARE? (aware of your service, everyone is aware that coca cola exists and they just show that this product it's the best with their ads.)

For example, the copy above is treating the readers like a baby.

The copy is moving them from stage 2 to stage 4 

What they should do is mention their service and add a discount or risk reversal or something like that. They are already on stage 3 you just need to show them why you are the best window cleaner.

This is one of the first battles you must win because if you don’t you’re copy won’t sell.

First you should figure out where your readers are and then move them to the next level, for example stage 2 to stage 4.

If you can do that you will make money with your copy but if you talk about level 2 and they are on level 4 you're treating them like babies and…

If they are problem unaware and you speak about your solution you won’t sell.

With the copy that you write for your ads, website blogs, website… you need to match exactly where your reader is…

If you want to know what we could do for you to grow your business then contact us by clicking <here>

Halil Bajramoski,

LX Marketing Pros

P.S if you want to learn how to use meta ads then get my free Ebook <4 steps to getting more clients using meta>