Learn To Make People Stop Their Thumb And See Your Ad! (Part 1)

Your results from your ads will suck if you don’t read this and implement this information…

There are 2 important things you need to do with your ads to have a successful campaign…

1. You need to grab their attention.

2. Make them consume your ad.

If you can do this you will get the attention of the targeted audience and make them consume your ad.

Today we will talk about grabbing their attention. In part 2 of this blog, I will tell you how to make them consume your content so you can make them click the action step of the ad.

I found this information online, everyone gets about 5,000 ads and/or branded messages per day. I have no idea who came up with that number. It sounds random and made up. But we both know there is a LOT of marketing competing for your targeted audience out there.

That’s why you need to make their thumb stop scrolling.

Here’s how…

What is the best way to hook their attention?

Before I tell you what to do, I will tell you what not to do.

There are a lot of ads out there that don’t have a hook.

“What is a hook?” - a hook is something that will grab their attention because you're teasing something that they need or want at the beginning of the ad…

Here is a common mistake I see that businesses make with their ads, they start their ads like this…

“Hey we are LX Marketing and we love our clients and we are great at what we do.”

My point is, you are talking about your company and who you are, and I want you to understand that no one cares about you. People care about themselves.

If you want to grab their attention you need to know their pain points or dream state (if you're longer in your business you will know this) and grab their attention by mentioning their pain or dream outcome in the first 3 seconds of your ad.

Let me give you an example for a chiropractor… (you can use this hook for every business)

“If your back hurts and that causes a headache and you can’t focus on your job then…”

As you can see I immediately talk about their pain. I do this because this way people that actually have back pain will listen to what I am going to say.

There are many ways to hook your ideal clients but this “If.. Then…” hook is a solid way to grab their attention.

How to be creative with your hooks?...

Let’s take the chiropractor example again…

If a chiropractor uses the hook I used above, he will get results, but there are ways to improve the hooks…

Show their dream state or you fixing their pain.

That would be a chiropractor cracking a back and saying the hook.

After the hook, the client expressing feelings. (before & after pictures)

Show their pain, solve it, and show their desired outcome. But for the love of god, don’t talk about you, and how great you are because people care about them, not about you.

People also pay attention to beautiful things, movement, drama, etc, etc… (I will talk about this in part 2 of this blog). I'm telling you this because you can use this to improve your hooks.

Here’s an example of a good hook that I can come up with for one of my clients…

As you can see there is movement, a beautiful sunset, and a solid hook.

“Are you visiting Ohrid” - if they are going to visit Ohrid, I will grab their attention.

There are multiple ways to grab and keep attention but if you use this knowledge above you will improve your ads because now your marketing will get the attention of the right people.

If you want to learn how to keep their attention then <click here> to read part 2 of this blog.

P.S Grabbing and keeping attention in today's day & age is a hard task, people have TikTok brains and they mindlessly scroll, that’s why marketers like us exist, if you want to know what we could do for you then fill out a form on our website by <clicking here>