How To Outcompete Your Competition And Never Run Out Of Business

Your competition gets most of the customers and you want a bigger piece of your market but you don’t know how to outcompete your competition, today I will talk about how to make people choose you over your competition, and if you want to dominate your market, read this…

The first thing that pops into your mind when you're out of business is: “I will lower the prices and customers will choose me instead of them.” This will work but you own a business to make money and if you lower the prices and your competition is out of business, they will lower the prices too and you won’t make money. You need a better strategy…

You can invest more than your competition in marketing and flood your market with your offers and this will also work, people will choose you instead of your competition because they can see your offer more often than your competition but this is not the best option because you don’t have a huge amount of money to spend on your marketing and I don’t want you to spend all your profits on marketing that’s why you need to follow these steps and make as much money from your business and you will dominate your market…

First, you need to understand what is a market:

A market is a group of people that have the same desire or problem. 

Let's say that you have a computer shop and you want to sell more computers from your competition… (these steps apply to every business)

1. NICHE DOWN

One way to sell more computers is to pick a specific group of people and solve only their desires, from selling computers now you sell computers for let’s say, gamers.

You chose a specific market and this is a good move because you're not competing with the whole market but with a sub-niche of the market, and you will conquer that market if you focus on selling products just to a specific group of people because now you're not another computer shop but you are a shop that makes computers for gamers, here’s a visual example…

🔴Your business

🟡Competition

🔵Competition

Speak to your sub-market with your marketing. Speak about their desires and just focus on them. Make a unique offer just for them. This way you will be the only guy that solves their specific problems because you will be able to understand them. You need to figure out their specific desires or problems, what do they want in a gaming experience? What monitors do they prefer... This way you will be able to tailor your offer to their needs and you will own that sub-market…

1. YOU ARE THE MARKET

Understand that now you own that sub-market because you made a move that your competition is scared to make. After all, they think if they offer their offers to everyone they will make more money.

But there is a saying: “If you sell to everyone you sell to no one” 

Now I want you to position your product in the best way possible to fulfill their desires or solve the specific problems that your market has, this way you will dominate your market.

The better you can match your product to their desires the more people will buy.

1. MIX IN STRONG ADDITIONAL DESIRES 

When someone buys a computer from you after a week ask them what do they like about the computer, they will express their feelings and tell you why did they buy, and based on what they said you know what people want and now you can tailor your offer to their desires, and as a bonus the customers that you called will come back to you or recommend you because they know that you care about them because you will ask them if they like the laptop before you ask them why did they buy...

1. ADVERTISE MORE THAN YOUR COMPETITION

As I said, if you invest in strategic marketing, people who might need what you sell see your ads more often, they will choose you instead of your competition.

P.S. Get in touch with us if you want us to help you dominate your market. Contact us >>here<<