How To Make People Take Action On Your Ad... Not Just See It!

A lot of people viewed your ad but no one called you… what should you do? In the next 3 minutes you're going to learn how to make people take action and actually call you or text you from your ad…

Let’s dig in…

Before we start you need to have this mindset…

The point of the ad is to make them contact you or give you some kind of information. That’s the only goal.

So the goal of the ad is not to get likes and views or followers, the goal is to make them contact you. A transaction should be made.

“Okay, so… how can I make them take the action step of the ad?”

Let’s say you put your phone number on the ad. You need to understand that people are busy and even if you have the service that will solve their problem they will scroll.Maybe they are in a bus or maybe they are walking and scrolling, do you really think that they will call you in a busy place. Yes some of them will… but the truth is, they will keep scrolling.

The ad should have a low threshold offer, more on that later…

Yes you can ask them to book a 30 min call with you and send them to your calendar but as I said they will scroll because 30 min of their time is a lot? 

This is called a high threshold offer. You are asking them to invest effort.

There are 2 types of offers that you can come up with in your ad.

1. Low threshold

2. High threshold

Low threshold offer would be:

Does your back hurt? If you want to fix your back click learn more and fill out the form or contact us or watch this video. Something that they can do  immediately.

(Ask for their contact info, ask for them to contact you, ask them to check a video you recorded specifically for them, ask from them to do something that is not difficult)

High threshold example:

Does your back hurt? If you want to fix that, book an appointment or call us…

I mean that would work but not as good as the low threshold offer. You will get a lot of leads by choosing the low threshold offer and you will close the people that would take the high threshold offer.

P.S If you want to attract more clients check the FREE ebook that I wrote for businesses like yours, I will show you 4 Simple Steps To Quickly Attract More Clients For Your Business With Meta Ads. Click HERE to get a copy.

Halil Bajramoski,

LX Marketing Pros