.png)
You are running ads, you are getting results but now you saw this headline and you’re curious, “are there any ways to improve the results from my ads?”.
Yes, and you don’t have to invest more money, you just need to read this blog and follow the steps…
Let’s dig in…
You clicked this headline because you know that there is some kind of “modern marketing” and you want to figure it out. That’s why today I’m going to help you set up the best social media advertising campaign for your business.
Yes, obviously, investing more money will get you better results and don’t follow these steps if you invest $5 a month.
To build a sculpture you need material. I recommend you to invest $3-$5 a day per ad set, anyway… Let’s make the best advert for your business…
If you invest $3-$5 you should get the best results from your investment because you’re investing $90-$150/per month, per ad set. It’s not $5 a month anymore.
Okay, HOW can I improve my ads?...There is a tool in the www.adsmanager.facebook.com that’s called A/B Split Test.
This tool is designed to test things one against another thing. What do I mean by things?...
Audience Vs. Audience, Creative Vs. Creative, Headline Vs. Headline…
The point of this tool is to see which creative text and audience works the best for your business, the goal is to improve the results from your ads. But, you need to understand this…
We are not going to test things like, green background or blue background on your creative.
The first thing you need to do is test different targeted audiences. Why, because if you're selling skateboards to bikers you won’t sell any skateboards even if you have the best skateboard on the planet.
Step 1 - Try to laser focus the interests, age group and the gender of your targeted audience (ideal clients, ask yourself, what are they interested in? What is usually their age? Are they male or female?). Come up with 3 to 10 new audiences with different interests (this depends on the budget you have for the marketing) and test them one against each other.
Use the same Ad and duplicate the original ad set and run the test, change the audiences and see which audience gives you the best results.
That should look something like this…
If your testing with $3 per ad set, run the test for 7 days
If your testing with $5 per ad set, run the test for 4 days
Now you have a WINNER AUDIENCE, you target the people that are most likely to buy your service/product.
Step 2 - Test Creatives (Video & Photo)
Creative 1 - Before and after photos work amazing for an ad.
Creative 2 - The creative you use now for your ad.
Creative 3 - Video of client recommending your service.
(This is another topic but come up with ideas)
Run the A/B Split test and make sure you use the winning audience for the new test!
After 4 -7 days we have the creative that gives you the best results, the third thing to test is the headline and the body copy of your ad.
After 12 - 21 days you will have the AUDIENCE, CREATIVE & COPY that gives you the best results from your advertising.
This is the best modern advertising tool because you can actually see how much you get from your investment, you invest and you see if the investment is worth it.
P.S If you think this is a lot of work, it is, but if you have the time, do it by yourself and learn from my blogs but if you don’t have the time, feel free to get in touch and let’s see if we are a good fit to work together. Click here to contact us.
Halil Bajramoski,
LX Marketing Pros
Comments