How To Follow Your Potential Clients With Your Ads On Social Media

We all experienced a weird thing with social media. 

You scroll and you see an ad with some kind of let’s say shoes that you like, and you liked the post… 

Now your Facebook & Instagram are bombarded with ads of the shoes. Why?...

No, Meta is not listening to what you say but they track your engagement on their platforms so that they can use it to make more money from you.

Today I’m going to teach you how to follow your potential clients with your ads so you can increase your turnover. I would say that this is the best method to advertise in this day and age.

Before we dig in, I want you to understand this…

“Is it expensive to follow people with your social media ads?”

Actually, this makes it cheaper because you're gonna get better results from a smaller marketing budget because you are using this tool wisely.

So let’s increase your turnover and decrease the marketing budget…

First of all, you need to have active ads. You can track people that visited your website or people that engaged with your ad…

Let’s say that you have a 30 seconds long ad.

Now, if people saw the ad till the end that means that they are interested but they couldn’t contact you because they were busy at the moment, maybe their hamster died, so it’s smart to retarget these people, maybe you will catch their attention again but when they are more available.

But how can you retarget these people?

1. Go into the meta ads manager 🔗

1. Click here ->

1. Click here

1. Click this option if you want to retarget people that engaged with your content…

1. You can target all sorts of engagement but let’s target people that viewed your ad till the end…

1. Select the creative of the ad…

1. Create the audience

Now, make new ad sets and select the audience you just created.

Now you will show your ads to the people that are most likely to buy, you are following your ideal customers with your ads.

P.S I know this sounds complicated and it is, if you want us to manage your ads and get the best results from your social media ads fill out the form on our website and I will personally make a free marketing analysis for your business, you will learn how we would market your service to get more clients.