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Imagine you duplicate your favorite clients, clients who recommended you, and clients who make you a lot of money. People that you enjoy working with.
Your life would be 10 times easier and you would make 10 times more money.
I assume that you would be very happy if you duplicated these people and you're reading this blog because you want that. So keep reading…
But, can you duplicate your ideal clients?...
You can’t actually duplicate them, maybe that will be possible 1000-2000 years from now but for now, you will get the attention of similar people, with the same interests, behaviors, and demographics. So yes it is possible to attract similar people like them.
With today's modern marketing tools, you have the opportunity to attract the attention of your ideal clients, because everyone in this day & age uses social media.
If you don't, you live under a rock. Everyone has at least Facebook.
If you show your ads to the right people on social media then the chances of having a successful campaign are high, YES you can do that with the Facebook Ads Manager.
And today I will tell you exactly how to do that.
(Read this blog after you read this one: Learn to make people stop their thumb and see your ad!) - This will also help you improve the results of your ads.
Let’s dig in…
To duplicate your favorite clients you need to know who these people are - in different words…
Who are you talking to with your copy/marketing?
If you get this right your ads will work, but if you don’t, your investment it’s pointless. Why?
Imagine you are a stand-up comedian and you’re in Dubai, let’s say that you have partnered up with a famous whisky brand.
You make people laugh and they enjoy your show, at the end of the show you pitch how great this whisky is.
Let’s say that the best salesman wrote the pitch that you told them, the pitch is great.
Would you increase the sales?
F*ck no.
You're talking to the wrong group of people, you're talking to Muslims. (they don’t drink alcohol and never tried it, so they are not interested in your whisky)
That’s the importance of who you're talking to with your marketing.
That’s why your meta campaign it’s not that successful, you used the boost tool or you didn’t leaser point your targeted audience - you didn’t target the right people with your ads.
But if you do that, your marketing has a chance of scaling your business to multiple figures, I’ve seen it happen.
So let’s figure out, WHO are you talking to with your marketing?...
Also, you need to understand what your client thinks so that you can create the effect with your copy inside of their mind.
This is the best image that will describe my point.
Step 1 - Who are you talking to?
Let’s figure that out…
Take a piece of paper and ask yourself.
“Who are my best customers?” - Which client spends a lot of money on your services?
Let’s say that there are 40 year old dudes who buy your book about getting laid, and there are 17 year old boys who buy the same book.
Keep in mind that these people have the same desires, you know that because they bought your product, that’s why we will focus more on their frustrations, interests, desires, beliefs… Those are the most important things. Not the demographics.
“The “why” sells!”
They bought your book because they felt lonely, not because they were 40.
Now your job is to sell the why with your copy.
If you want to scale your business you have to do a market research, who’s your ideal client?
I know that this is hard but we do this because it’s hard, if it was easy everyone would open businesses and have perfect marketing campaigns. If you want us to help you scale your business <click here> to learn what we would do for you. But if you want to scale your business yourself, keep reading.
Answer these questions…
Generally what kind of people are they?
Current pain state
Desirable dream state
Once you answer these questions you will have the ammunition to write the best copy and target your ideal clients with your ads.
This is the first thing you should do before you write any copy.
You can figure this information out by asking these questions to your best customers.
Go for a coffee with him/her and ask them questions that you would be interested in. Let them talk and they will tell you what they like and how they think & who they are, you just have to listen.
What are they interested in, what are their behaviors, how many kids do they have, what did they study, what do they like to do?
The more you know about them the better!
You will use this information for 2 important things as I said.
1. For targeting your ideal clients with the meta ads manager
You can target different interests, behaviors & demographics. This is very important because if you show your ads to the right people, the results will be better.
2. For writing your copy
Now you will know why they bought and you just have to sell the why.
You can start the video of the ads like this:
If you can’t work because your back hurts then… (Chiropractor)
Are you visiting New York soon?... (tour guide)
Chefs!!! Listen… (Selling meat to cooks/restaurants)
Read this blog to learn how we write our copy for our marketing campaigns: How to write Ads, Reports, Blogposts, and Scripts That SELL.
Ask your client “Why did you buy my product?” (They will tell you their pains)
“What did you like the most after you used my product?” (They will tell you their dream state)
Also, you can answer these questions by doing research online…
People are oversharing their thoughts and feelings online.
Google Business/Maps Reviews
"My journey" type videos on Youtube
Youtube comments
Instagram, Twitter, Facebook groups, Reddit
Amazon Reviews
Important things to remember…
Steal their exact language when possible.
We currently work with a tour guide in Florence and I target rich, educated, Jewish wives that have a lot of money. By doing this my ads will give me better results because the right people see them and if I steal their exact language from the reviews and if I follow this blog to write my copy, then my campaign will be profitable.
P.S I know, I gave you a lot of tasks, and I know that you already have a lot of work to do, working in your business is what you love, but working on your business it’s important too, if you want to scale your business you need to work on the business, but your busy and I understand that, if you want to know what we would do for you than fill out the form on our main page on our website and maybe I, Halil, the owner of LX Marketing will review your marketing and see how would we improve it.
Sincerely,
Halil Bajramoski
LX Marketing pros
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