The best way to get new customers is through advertising obviously because more people are going to see what you offer and this way more people are going to contact you, you will attract more clients if you deliver great service too, people will recommend you, but if you advertise and you delivery great service and you still want to increase your revenue then you need to follow the marketing and sales rule that I’m going to talk about...
Let’s say you need a laptop, you go to a computer store and a salesman approaches you and you say: “I need a new laptop”, The salesman will start talking about gigabytes and megabytes and you won’t buy a laptop because you don’t know how much gigabytes you need in your computer. And this happens in every business, people talk about their product and that’s costing them a lot, so I want you to avoid this mistake...
Here's what I would do as a salesman to sell more laptops for example.
Customer: “I need a new laptop/product.”, I would ask him/her, “Why do you need a laptop?”
Customer: I use it for video editing and I also play games so I need my laptop to be capable of those two things.
NOW I KNOW WHAT THEY NEED!
Salesman: What is your budget?
Customer: $2000
This is the easiest customer…
You show him a laptop and you say “This is the laptop you are looking for, this is the only laptop that is capable of running every video editing software and people also use this laptop to live stream the game you like to play and it’s only $2000”
They will buy it! I just gave them what they needed! I never mentioned gigabytes or megabytes because they don’t care about the product, they care about their needs. They need to figure out that the laptop you are trying to sell them is the solution to their problems and if you convince them that your product is the best solution then they will buy it.
You probably don’t have a computer shop so I want you to ask yourself: I'm selling the need with my service/product. Is my website copy focused on their needs or just about the product, when you talk to your customers are you selling the need?...
Sit and write down all the mistakes you made, try to sell the product in the future and your revenue will skyrocket.
People don’t buy drills because they have a drill fetish, they are buying the drills to dig holes. So if you want to sell the drill you need to sell how many holes can this drill dig.
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