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Many businesses just post content to look more professional BUT this is not enough to monetize your organic content.
Social media is about showing how great your products or services are & how much you know about your industry.
This will make people trust you and like you and they will be more likely to buy from you because people buy from people that they trust and like.
Yeah your logo matters and who works for your company BUT what if you used this tool to nurture your potential clients so they can visit your website and buy whatever you sell.
Nurturing means that they must watch every video on your social media profile because your organic content is super valuable for them, after consuming valuable content, they will visit your website and buy your services or products because…
THEY TRUST YOU & THEY BUILD CONNECTION WITH YOUR COMPANY.
This is how you're going to make money from organic content.
You can use this strategy for any business, no excuses…
Today I’m going to show you the steps of nurturing these people with organic content…
Let’s fix your social media profiles first and let’s come up with ideas for valuable short form content for your business.
You need to look professional.
People don't want to follow pages with a bad profile picture, the aesthetic of your page matters, I assume that you have a good logo so you need to come up with a better username, name & bio…
The username should be short and relatable to your service so when people search for your service, you pop up first.
Example: @newyorktours - tour guide agency.
Name Formula: business name separated by your skill
Example: Halil | Social Media Marketing
Use chatgpt.com to come up with the username and name. It can give you ideas.
Use this prompt:
“The videos that I’m planning to post on Instagram are about (GROUP OF PEOPLE SUFFERING FROM A PROBLEM/OR WANT SOMETHING), I help IDEAL CLIENTS get XYZ and I want you to give me short 20 usernames related to my skill/service, something easy to remember and the name of my business is ___ can you combine it?”
Choose a business category in the settings, you can do this only on your phone and this is very important because Instagram will show you to people looking for your service. (the more specific the better)
Bio Formula:
What is your page about?
Example: 👨🏻💻 Helping Tour Agencies Get More Bookings
What service do you offer?
Example: 💸 Social Media Advertising
Have you achieved anything unique?
Example: +250 quality leads in 30 days, guaranteed
Call To Action: How can they get in touch with you?
Example: 📲 Free marketing consultant ⬇️
Add emojis to make it look better…
Done, your profile is good to go, now let’s fix your content…
You need to post content that your ideal clients can use.
Remember, you are not posting about your business, you should post valuable content for people that you sell to.
Followers don’t matter in the beginning.
Not every post will perform well, even if you invested a lot of time and effort but that's okay.
If you're a tour guide agency, record something that your ideal clients would be interested in, for example, 6 secret gems that must visit in your city.
Your ideal clients have pain points or something that they desire, give them the answers to their questions for free with your content.
Again you can use Chat GPT to come up with content ideas, use this prompt:
“I want to post valuable short form content for YOUR IDEALS CLIENT, can you tell me what are this people searching for on google and analyze their daily frustration? Analyze their daily pains so I can answer the questions and solve their problems with my short form content as a professional in this industry? Give me 20 content topics that these people would be interested in.”
Make sure the content is short and engaging.
I can’t cover content creation in one blog but If you want to come up with more and better content ideas, read this blogs by clicking <here>.
You need to post a minimum 1 post a week.
You will get a lot of views if you're lucky, consistency will grow your following and build you a brand.
People check the social media pages of the companies they buy from, if you have valuable content for them, you will build a connection with them and they will be more likely to buy from you.
If you want us to help you come up with content strategies, schedule the content, come up with ideas and much more, contact us by clicking <here>.
Sincerely,
Halil Bajramoski owner of LX Marketing Pros
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